Ads are coming to ChatGPT. I’m surprised #OpenAI didn’t ask #ChatGPT to come up with a better alternative to an ad-based revenue model.

Larry Page and Sergey Brin, Google’s founders, believed that advertising-funded engines would prioritise advertiser needs over consumer needs – ultimately reducing search quality.

They were right.

https://x.com/i/status/2012223373489614951

First dropped: January 17, 2026 | Last modified: January 17, 2026