Over the past year, a new acronym has become the latest buzzword in digital marketing: Generative Engine Optimisation (GEO). The promise sounds compelling. Optimise your content for AI systems like ChatGPT, Google Gemini and Perplexity, and your business will become more visible in the age of conversational search. For some agencies, GEO is being presented … Continue reading Generative Engine Optimisation (GEO) – exposing who was doing SEO properly all along